“An account of the six-week death spiral that brought down the company’s IPO, a behind-the-scenes look at WeWork’s frat-boy culture.”

Director: Jed Rothstein
Writer: Jed Rothstein
Release Date: April 2, 2021

WeWork. I’ll admit to not knowing anything about the company before WeWork: Or The Making and Breaking Of A $47 Billion Unicorn (2021). Now on the other hand…well, Adam Neumann is an egomaniac. A very smart, charismatic and clever egomaniac, but one never-the-less.

So WeWork started out as a company looking to revolutionize the idea of an open work environment. Adam Neumann and his seemingly irrelevant cofounder took up a mantra to create in-depth communities that would grow to create spaces of creativity no one has ever seen before. Adam, and his just-as-out-there wife Rachel (who gets more involved as time goes on) start talking about consciousness and spirituality as if it is a tangible trading object. Adam’s outstanding ability to spout bullshit results in investment firms and venture capitalists dropping loads of money into WeWork.

Turns out having a fuck ton of money and having an 47 billion dollar appraisal value means nothing what so ever.

What WeWork: Or The Making and Breaking Of A $47 Billion Unicorn highlights most is that you give a man power and money, he is going to run away with it. The insane power-hungry nature of Adam is relatable but it is also scary because we can all see ourselves in Adam’s shoes. When you are told that you are a genius and that you are always right, you aren’t going to take negative events well. Adam handled it very, very poorly.

This may be a me thing, but why do leaders tend to work less when they get paid more? I understand that they need to think on a grander scale, on a larger scope, and they don’t deal with the day-to-day minutia…but that is how you lose touch with reality. That is how you lose the faith of your workers if you don’t know what they are doing or experiencing everyday.

I’ll say this about WeWork: Or The Making and Breaking Of A $47 Billion Unicorn. I learned a lot about the world of finance and how it can be manipulated by words of grandeur. Massive credit needs to be given to Jed Rothstein for picking fantastic interview subjects. You have experts who are able to articulate the “real estate” versus “tech company” confusion and integration. You have members of the We community that feel remorse, that feel anger and that feel desperation. Those members who took part in the WeLife dorm style provide massive insight into the ridiculous amount of buy-in they all committed to.

Also want to give credit to Rothstein for using some fantastic wrap-around to close out the film. We started WeWork: Or The Making and Breaking Of A $47 Billion Unicorn with Adam getting set for a video shoot, and it ends with explaining what this video shoot was for. This was when Adam was still CEO of the company and he was trying to read off a teleprompter to create some video to instill faith in WeWorks while it was still sinking rapidly in appreciation value.

Adam notes how he can likes to speak off the cuff, thinking off the top of his head. He doesn’t like to read things off a teleprompter. Rather fitting for a man who never had a plan for WeWork, rather just an idea. He expunged his ideas and people bought them. Adam just bullshitted for too long. He got caught up in his own bullshit.

WeWork: Or The Making and Breaking Of A $47 Billion Unicorn shines a flashlight on the fickle world of investment, development and untamed business growth. It pins man’s ego and continues desire to get bigger-and-bigger. Work on going to see WeWork: Or The Making and Breaking Of A $47 Billion Unicorn on Hulu. You’ll end up confused and frustrated at Adam and his company mission, but you’ll be educated and entertained in the process.

STANKO RATING: B+ (3.5/5 Stars)

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